If you check your smartphone for your daily decisions, you’re not alone. But are you looking in the wrong place for answers?
Have you ever sought the advice of internet strangers?
Whether it’s buying a toothbrush or diagnosing a health issue, we often treat online reviews and ratings as informed truth.
It’s no secret that these assessments can be flawed, faked or guided by hidden special interests. We often can’t trust them, but can we trust our own reviewing skills?
Drawings and animation by Ginevra Boni. Narration by Sha Hua.
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Whether it’s buying a toothbrush or diagnosing a health issue, we often treat online reviews and ratings as informed truth.
It’s no secret that these assessments can be flawed, faked or guided by hidden special interests. We often can’t trust them, but can we trust our own reviewing skills?
Drawings and animation by Ginevra Boni. Narration by Sha Hua.
To comment on this story or anything else you have seen on BBC Capital, please head over to our Facebook page or message us on Twitter.
If you liked this story, sign up for the weekly bbc.com features newsletter called "If You Only Read 6 Things This Week". A handpicked selection of stories from BBC Future, Culture, Capital and Travel, delivered to your inbox every Friday.
Originally published on http://www.bbc.com/capital/story/20170828-the-mind-games-of-online-reviews
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