A business plan for Mr. Rentals

This is a business plan of the companion called Mr. Rentals that started in 199, founded by Glen and Kerrianne Hickman and is based in Perth Western Australia in a suburb called Balcatta. The business is about contract appliances and electronics and house easilys such as VCRs and TVs from their stores for a particular period of time. (Mr. Rental, n.d.).The pricing techniques that the social club should use must(prenominal)iness depend on the demand for the electronic appliances in the atomic number 18a they be operating. Further much, they should overly consider the brand and the model of the appliance they are renting and depending on that they should set the price at which it should be rented.Moreover, they must as thoroughly as consider the price of that particular appliance at which it is being change in the merchandise. This is because if they will charge a higher price to the customers, first of all their market would decline. Secondly, if the appliances would be on tap(predicate) to the customers on high rates, they would prefer salvage some money and buying the appliance themselves.The prices of the compevery are charging for its rentals diversify from the range of the products that they offer and also on the number of days or months for which the customer wants to hire the appliance. Under the kitchen items, Mr. Rentals offers freezers, fridges and microwaves. The freezers available are large and medium chest freezers and upright freezers that cost $11, $9 and $ 13 per week. The partnership offers medium, larger, otiose large and bar fridges that cost $13, $15, $19 and $8 per week musical composition the microwave is available at $ 6 per week.Under the lounge items comes audio, videodisc and VCRs, plot of land consoles, set top boxes, TVs and TV stands. The prices of these items vary from home theater dust for $14 and stereos for $10 while DVD players for $3, DVD recorder for $11, DVD and VCRs combo for $6 and VCRs for $2 per wee k.Under game consoles the play station 2 is for $7, PS3 for $23 and Xbox 360 for $16. 106cm liquid crystal display TVs for $30, 106cm Plasma TV for $35, 51cm flat screen TV for $5, 66cm LCD TV for $20, 68cm flat screen TV for $20 and 81cm LCD TV for $23, TV units for $5 and set top boxes for $6. Under race items are dyers and washers. Dryers are available at $8 and washing machines from $10 to $16.Under the office items come computers, data projectors, printers and desks. The computers are available at the prices ranging from $23 to $33, data projectors are for $150 and printers for $6 and desks for $5.To promote its business, Mr. Rentals should use an advertise and promotional strategy and it would be best if the company advertisers in magazines that are related to females or whose target market are the household women. Furthermore, they elicit also advertise in the magazines that are famous amongst the bachelors. This could bring oversight of the prospective customers and they would get to know more about the offerings of the company.Besides that, Mr. Rentals can also develop promotional literature such as flyers, catalogues,leaflets,free samples,ad newspaper,etc. Other than this, Mr. Rentals can use search engine tools to grow traffic to their website, EZ-Mail list, EZ-Affiliate tools, EZ-Hit counter tools, etc. The best time to do these promotional activities is when the demand of the items is the around. For instance, there is a higher demand for the dry wash items in the summers because children go out to play in summers and dirty their clothes and kindred is with the elders.The demand of the game consoles, lounge items such as TVs, VCRs and audio systems is most during the vacations. The demand for the kitchen items such as fridge and freezers is also higher in the summers therefore they should be promoted in the summers more than in winters or in any other season.Doing the SWOT analysis would give a light up view of the strength, weakness, opp ortunities, and threats of the company. Mr. Rentals promises free delivery within 24 hours that saves time of the customers and the company also has the offers online facility to place orders after which the company delivers, installs as well as demonstrates the appliance without any charges. Mr. Rentals also offers free services for the customers if they index have any complain or they might want any repairs or replacement of the appliance to be done.Moreover, the company offers flexible conformity terms that can serve the customers well along with easy payments with several(prenominal) options such as direct debit, centre pay or doctrine card facilities. Mr. Rentals has the latest appliances available and they give the facility of up graduation to its customer with great package deals. These are all the strengths of the company and the company can benefit from it by maintaining this and also by adding some more facilities for the company.Weaknesses for the company can be types of deals it provides. If the company does not offer a wide range of deals or they do not have the brands available that suit the customers the most, their market would decline.Therefore, sue to the competition existing in the market, they must ensure that they keep all the latest appliances in their stores. Opportunities for the company would be the deals that it offers. It must offer more and more interesting deals to attract the customers. However, a threat for Mr. Rentals would be the decreasing prices in the home appliances. If the electronic appliances produce by the companies are of lower prices, the demand for renting appliances would greatly constrict as people would prefer to buy the electronics instead.The results of the market research produced from the primary and secondary resources show that Mr. Rentals is quite popular amongst the customers. The primary data apply is the companys data that was available in the company and its website. Moreover, market research d one through the surveys and questionnaires used tells about the likeliness of the customers for the electronic appliances and the deals offered by the company.The list of the products that the company is willing to sell is mentioned above in the paper. They basically deal with four categories of electronic appliance i.e. the kitchen, lounge, office and laundry items. The target needs of the company are realistic, achievable and sufficient to make a profit.To attract the target market, Mr. Rentals have a very good option of making allowance for seasonal factors such as in summers or during the holidays when there is a higher demand of laundry items in the summers and lounge items during the vacations. During such seasonal periods, the business can work to safe operation.ReferencesMr. Rental. (n.d.). Wanna read a bit about Mr. Rentals fib? October 27, 2008. Retrieved from http//www.mrrental.com.au/home/index.php?id=32