Hard Rock Essay

Hard Rocks three main intrinsic information systems (restaurant operations, merchandising, and financial)? Why was this a problem? content_from_NY 2. Whats the solution? List -Putting a data warehouse system oTo store restaurant point-of-sales node data, trade sales, client demographic, preference oTo link data via the Web -Installing chain-wide merchandise system -Putting Radius inventory management system Adopting Lawson software financial module, lotus notes oTo update on a daily basis oTo create a common ledger for all stores allowing the system to automatically reconcile verse for every cafes oTo reduce workload for finance staff The new systems and data warehouse are accessible through companywide intranet, allowing employee to look up customer detail and other information with just one click. 3. Whats the eccentric of CRM? List How does the data in a CRM differ from that of a POS? Table) -To build and strengthen relationship between company and its customer ex. Hard R ock make an online community. To capture information about customers and give them customized details in line of battle to drive customer revisit. -To gain personal information about customer and use it to offer personalized service. oHard Rock gift certificate which advise be redeemed on the website by using identification compute in return of personal information and survey. To track customers both on the Web and in the restaurants, which allows company to offer promotion based on user behavior. -To trace online visitors and track how they respond to certain promotions. -To have a better understanding of each customer. -To take in account customers need and question. -To deliver services or product that satisfies customers. -To interact with customers and analyze these interactions to maximise revenue/ profits and customer satisfaction