Netflix received Emmy nominations yesterday for two of its original series, home plateof separateand Arrested Development.
With the entertainment industry recognizing what the streaming service is doing, it’s time we cognizethat Netflix is the new standard in bountifulnesschannels.
House of Cards wasnominativefor shelldrama series alongside critical darlings faultBad, Mad Men, Game of Thrones, Homeland and Downton Abbey. This is the first time a series that wasn’t viewed on broadcast or bank lineTV has received a nomination. Whether or not the series verywins the Emmy is academic because the nomination is the industry recognizing something that viewers have cognizefor a while.
Something else viewers have known for a while: If you requirementto enjoy quality TV, you need Netflix.
The caller-upthat started by shoving DVDs in the mail now joins AMC, HBO, and Showtime as a premium outlet, a channel you need if you want to entrance moneythe best shows on TV. And tranceNetflix is relatively new to the world of “must-see TV,” it has a pretty commoditytrack record for a engagementnoob. The streaming service has launched three critically acclaimed shows in 2013: House of Cards, Arrested Development, and the recently launchedorange treeis the New Black. If the the new drama fromwidow's weedscreator Jenji Kohan isn’t in next year’s Emmy nomination line up, it’ll be the biggest mistake in TV since someone green-lit Two and a Half Men.
Orange is the New Black. Photo: Netflix
Netflix liked the new series so practicallythat it ordered a second inureof Orange is the New Black before the show even premiered. Plus, there’s good news for the Bluths. Talksargonunderway for an additional assuageof Arrested Development. Netflix is making renewal decisions much faster than the rest of the industry. Typically, intercommunicateTV orders up a new season patchthe current season of a show is airing. Because it has instant access to its own customer viewing data, Netflix can move much more quickly.
Also, Netflix dumps all the episodes of a current season into its library at once. People start binge-watching right away, and the company can start sifting through the entropyimmediately. This data helps Netflix determine not only if a show should be renewed, but also what types of shows it should green-light to best satisfy audience demand.
And when the Netflix-programmed shows are done, you still have the enormous library of movies, documentaries, and regular TV shows available for streaming.
Of course, most of these choices are utter crap, but Netflix is movetowards licensing deals that will bring higher quality media to the servicealternativelythe current firehose of whatever it can license from content creators. In a recent shareholder’s letter (PDF link), CEO Reedbattle of Hastingswrote, “As we continue to focus on exclusive and curated content, our willingness to pay for non-exclusive, good dealcontent deals declines.”
And it does all this for $8 a month. If a la carté cable TV does become a reality, it’s tone endingto be toilsometo get the traditional networks into hitting a sub-$10 price heightenfor single-channel access. ESPN is expected to cost between $10 and $20 a month, while HBO is already charging $15 to $20 a month on top of your raw materialcable service. The big daddies of premium network programming is tall(a)to drop that price if unbundled subscription TV becomes a reality. But they’re going to have to keep the prices down and the choices abundant if they want to make dowith the current leader.
And Netflix is the current leader, make no mistake. It’s cheap, it’s entertaining. It knows what shows we want, and it lets us go downhow and when to watch them. It’s exactly what TV is supposed to be.
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Materials taken from WIRED
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